At MnMCutesy, our journey has always been guided by one simple mission: to help families live healthier, happier lives through play, imagination, and creativity. Being part of the NE Awards 2024 was more than an exciting milestone, it reminded us just how far I’ve come and renewed our determination to keep going.
Why I Took the Leap
I entered the SkillUp category at the NE Awards during my time on the Customer Ready Level 2 course with FIRST. For someone like me—an introvert and a new entrepreneur—public speaking felt daunting. Every week, we had to pitch in front of others, and I kept telling myself: I can do this. I recorded myself, watched it back, and practised again and again.
This challenge was about more than just building a business. It was about pushing beyond fear and showing up—because sharing the story behind our brand might just inspire someone else to follow their dreams too.
A Moment of Gratitude
I couldn’t have reached this point without my wife—my biggest supporter for over 23 years. She’s been by my side through every late night, tough decision, and quiet win. Standing on that stage with her meant everything.
Special thanks to my beloved wife for her unwavering support over the past 23 years. Her presence and encouragement have been my anchor through this incredible journey.
What the Awards Meant to Us
This wasn’t just a chance to present our idea. It was an opportunity to be surrounded by other entrepreneurs, all working towards something meaningful. Hearing their feedback and feeling their enthusiasm for our vision was powerful. It reminded me that what we’re building matter, and that people can see it too.
Moving Forward with Purpose
Taking part in the NE Awards has reaffirmed our commitment to helping parents and children form healthy habits in a fun, pressure-free way. Through our toys, books, and resources, we want to support families in building lifelong habits around wellbeing—from fruit and veg to daily routines and spring water over sugary drinks or sugary drinks in moderation.
We know there’s more to do, but we’re more determined than ever to keep growing, step by step.
A Heartfelt Thank You
Thank you to the organisations who have supported us so far—PNE, TEDCO, BIPC, Smarta, Business Gateshead, Startup Awards North East, North East Combined Authority, Enetrprisemadesimple.co.uk,—and to every customer, mentor, and family who has cheered us on. Your encouragement has been a lifeline
To Anyone Starting Out…
If you’re thinking of starting a business, do it. Yes, it’s hard. Yes, it’s uncomfortable. But the satisfaction of creating something real, something that might help others, is beyond worth it. Here in the North East, there is real help available. Reach out, get support, and give your idea a chance to grow.
