About Us

Welcome to MnMCutesy – Home of the Healthiest Friends in the World!

Our Mission

MnMCutesy makes educational toys that shape habits, not just play. We are a brand on a mission to help parents, children, caregivers, and organisations build healthy habits through fun, play, and imagination. Our colourful characters, Miss Cutesy Meluna and Mr Cutesy Myllo, inspire positive lifestyle choices through joyful storytelling and sensory play.

In the image above, you can see the hand-drawn concept (1), followed by the first prototype (2), and finally the finished product (3). This journey from a sketch to a tangible product was born from personal struggles and a genuine desire to help others.

Real-World Impact: Family Hub TestimonialsFamily Hub Testimonials

On 25/02/2025, sixty families tested our toys through family hubs in Gateshead. Primary schools confirmed that children with Special Educational Needs (SEND) were more drawn to our toys than non-SEND children, adding real substance to our story.

Feedback from parents includes:

Children successfully recognised patterns in stitching and colour.

Helped with establishing eating and sleeping routines.

Encouraged imaginative play with “food body parts”.

Family Hubs, Gateshead Deckham, Tyne and Wear, Uk

Hi Ant,

 A few comments from parents regarding your kind donation:

 Helped with the eating routine

 Helped with the sleeping routine

 Enjoy playing imaginary play with food body parts

 Recognises patterns in stitching and colour

 Kind regards,

Ben. 

How It All Started

In the spring of 2023, while exercising at the gym, our founder, Anatoly (Ant), spotted a fruit and vegetable van passing by. An idea struck: what if healthy eating could be introduced to kids through playful characters? That moment sparked the creation of Mr Cutesy Myllo, followed shortly by Miss Cutesy Meluna. With his wife’s encouragement and a notebook full of daily ideas, MnMCutesy took shape: a brand built on purpose, positivity, and imagination.

A man running on a treadmill glimpses a colourful fruit and vegetable van outside, capturing the exact moment inspiration strikes for a new creative mission.

Important Note for Parents and Carers

  • The founder of MnMCutesy is a product developer, not a Special Educational Needs (SEN) therapist, medical professional, or licensed practitioner.
  • The products and information provided on this website are for educational and sensory purposes and do not constitute medical advice, diagnosis, or professional therapy.
  • If you are a parent or carer and are unsure if a product is suitable for a child’s specific needs, we strongly recommend that you seek advice from a qualified professional (such as a GP, Paediatrician, or Occupational Therapist) before use.

Featured in the Press

Our Goals for Families

We believe that healthy habits should start early and stick for life. We help families:

  • Create an inclusive environment where all children enjoy learning in a gentle, pressure-free way.
  • Encourage fruit and veggie awareness.
  • Promote hydration, dental care, and movement.
  • Inspire creativity and emotional expression.
  • Help with daily routines.

Our plushies are suitable for children aged 4+, and can also be enjoyed by toddlers with parental supervision.

What We Offer

  • Sensory-Friendly Plush Toys: Designed with soft textures and bright, balanced colours inspired by fruits and vegetables. They are safe, tactile, and comforting for all children, including those who benefit from calm, predictable routines.
  • Educational Activity Book: A 100-page activity book packed with a story and gentle wellness lessons.
  • Playful Apparel & Merch: Colourful tees and hoodies for kids and adults, plus habit trackers to make healthy habits part of everyday style!

Product Safety & Materials

Our products are made from new materials and are fully compliant with UK safety regulations.

  • Product Safety & Materials
  • Our products are made from new materials and are fully compliant with UK safety regulations.
  • Certifications: UKCA and CE compliant.
  • Materials: Outer: 100% Polyester | Filling: 100% Polyester Fibre | Skeleton: POM Material.
  • Care: Hand wash only. Do not bleach, iron, tumble dry, or dry clean.
  • Safety: Age 4+. KEEP AWAY FROM FIRE. Parental supervision advised for toddlers. Regularly inspect toys; discontinue use if the internal skeleton becomes exposed.

Our Vision & Promise

In the coming years, we dream of expanding our Cutesy universe, partnering with child development experts, and growing a global community of healthy, happy families. MnMCutesy is more than a product, it’s a mission to help shape the next generation of healthy kids.

Ready to explore? Meet the characters → Shop Now
Or stay inspired → Visit the Blog

Thank you for being part of our journey.

MnMCutesy (Trading as MnMCutesy)