Welcome to Miss Cutesy Meluna and Mr Cutesy Myllo, the Healthiest Friends in the World! We’re here to inspire children to embrace healthy habits through fun, play, and imagination.
The idea for our brand came to life in the spring of 2023 in the most unexpected way. While exercising on the treadmill at the gym, I happened to see a fruit and vegetable van drive past the window. Suddenly, I started imagining what a character based on fruits and vegetables might look like. I could picture a boy’s character—vibrant, unique, and bursting with personality.
As soon as I got home, I grabbed my tablet and began sketching. I’m no artist, so the drawing looked a little funny, but I could see the potential. I then realised I needed a girl’s character as well, something that would appeal to both boys and girls. And so, Miss Cutesy Meluna and Mr Cutesy Myllo were born.
Before bringing these characters to life, I spent six months writing ideas in my journal—every single day. I wanted to refine the concept and make sure it could truly inspire children to embrace wellness in a fun and exciting way. When I showed my first sketches to my wife, she had a good laugh at my hand-drawn attempts but fully supported the vision behind them.
These simple beginnings have grown into a brand that is passionate about promoting healthy habits for children and families.
Our Mission
At Miss and Mr Cutesy, we believe in making healthy living accessible and fun for children. Through our range of products, we aim to help families build lifelong habits that support physical and mental well-being.
Our lineup includes:
- Lovable plush toys designed to represent fruits and vegetables, encouraging children to see healthy eating as fun and exciting
- An engaging 101-page educational colouring book, filled with creative activities that teach vital simple lessons about nutrition, hydration, dental hygiene, staying active and self-care.
These products combine play and education, sparking curiosity and creativity while inspiring kids to embrace wellness in their daily lives.
Why We’re Needed
As more NHS dentists transition to private practices, families—especially in deprived areas—are facing longer waiting times and reduced access to affordable dental care. This highlights the growing need for preventative measures and early education about health and wellness.
In many communities, parents may lack the resources or knowledge to guide their children in dental hygiene and healthy eating. At Miss and Mr Cutesy, we’re committed to empowering families with the tools they need to promote healthier habits from an early age. By focusing on proper dental care, increased consumption of fruits and vegetables, drinking spring water, and staying active, We aim to encourage healthy habits that can reduce the risk of common health issues and support a foundation for long-term well-being.
Our Vision for the Future
In five years, we see Miss Cutesy Meluna, Mr Cutesy Myllo, and their best friends becoming beloved companions for children around the world. We envision:
- Our plush toys and colouring books captivating the hearts of children with their unique blend of fun and learning
- An expanded range of characters, each with its own educational story, fostering creativity, curiosity, and imagination in young minds
- Collaborations with schools, childcare centres, and educational organisations, integrating our products into curriculums to support learning and development
We dream of seeing Miss and Mr Cutesy celebrated globally for promoting healthy habits and inspiring children and families to embrace wellness.
Our Promise
At Miss and Mr Cutesy, we’re dedicated to revolutionise the way children learn about health and wellness. Our plush toys, paired with an interactive colouring book, spark creativity and cognitive growth while making learning fun and engaging.
We’re also committed to sharing simple tips and activities on Instagram and TikTok to give parents and teachers more tools to inspire healthy habits in children.
Join us on this exciting journey as we work together to empower families with our educational toys and content that promote a brighter, healthier future!
