About Us

Welcome to MnMCutesy, Home of the Healthiest Friends in the World!

Our Mission

MnMCutesy creates playful tools built around routines, imagination, and everyday habits.

Through plush toys, trackers, and activity books, we aim to make things like brushing teeth, drinking water, and staying active feel more engaging and less pressured for families.

Our characters, Miss Cutesy Meluna and Mr Cutesy Myllo, were created to encourage play, familiarity, and interaction in a simple and approachable way.

Our characters, Miss Cutesy Meluna and Mr Cutesy Myllo, were created to encourage play, familiarity, and interaction in a simple and approachable way.

In the image above, you can see the hand-drawn concept (1), followed by the first prototype (2), and finally the finished product (3). What started as a hand-drawn sketch slowly turned into a real product through trial, feedback, and a lot of persistence.

Real-World Impact: Family Hub Testimonials

On 25/02/2025, sixty families tested our toys through family hubs in Gateshead. During school visits and community feedback sessions, neurodivergent children were often the ones most drawn to the toys and trackers. That feedback played a big part in the direction MnMCutesy has taken since.

Feedback from parents includes:

Encouraged imaginative play with “food body parts.”

Parents noticed children engaging with stitching details, colours, and patterns on the toys.

Some parents shared that the toys became part of eating and bedtime routines.

Family Hubs, Gateshead Deckham, Tyne and Wear, Uk

Family Hubs, Gateshead Deckham, Tyne and Wear, UK

Hi Ant,

A few comments from parents regarding your kind donation:

  • Helped with the eating routine
  • Helped with the sleeping routine
  • Enjoy playing imaginary play with food body parts
  • Recognises patterns in stitching and colour

Kind regards,

Ben

How It All Started

In the spring of 2023, while exercising at the gym, our founder, Anatoly (Ant), spotted a fruit and vegetable van passing by. An idea struck: what if healthy eating could be introduced to kids through playful characters? That moment sparked the creation of Mr Cutesy Myllo, followed shortly by Miss Cutesy Meluna. With my wife’s encouragement and a notebook full of daily ideas, those early ideas slowly turned into MnMCutesy creations.

A man running on a treadmill glimpses a colourful fruit and vegetable van outside, capturing the exact moment inspiration strikes for a new creative mission.

Important Note for Parents and Carers

The founder of MnMCutesy is a product developer, not a Special Educational Needs (SEN) therapist, medical professional, or licensed practitioner. To better understand this space, the founder has completed an Autism Level 2 course with Newcastle College.

The products and information provided on this website are for educational and sensory purposes and do not constitute medical advice, diagnosis, or professional therapy.

If you are a parent or carer and are unsure if a product is suitable for a child’s specific needs, we strongly recommend that you seek advice from a qualified professional (such as a GP, Paediatrician, or Occupational Therapist) before use.

Featured in the Press

Our Goals for Families

We believe small routines can make everyday life feel a little easier for families. We help families:

  • Create an inclusive environment where all children enjoy learning in a gentle, pressure-free way.
  • Encourage fruit and veggie awareness.
  • Promote hydration, dental care, and movement.
  • Encourage imaginative play and creativity.
  • Help with daily routines.

Our plushies are suitable for children aged 4+, and can also be enjoyed by toddlers with parental supervision.

What We Offer

  • Plush Toys: Designed with soft fabrics, colourful patterns, and interactive features inspired by fruits and vegetables. Many families use them as part of playtime and everyday routines.
  • Colouring Book: A 50-page A4 colouring book with gentle wellness themes.
  • Routine Tracker Kits: Simple habit tools designed to make daily routines feel more engaging and predicable.
  • Apparel: Colourful tees, hoodies, and a beanie for kids.

Product Safety & Materials

Our products are made from new materials and are fully compliant with UK safety regulations.

  • Certifications: UKCA and CE compliant.
  • Materials: Outer: 100% polyester | Filling: 100% polyester fibre | Skeleton: POM material.
  • Care: Hand wash only. Do not bleach, iron, tumble dry, or dry clean.
  • Safety: Age 4+. Keep away from fire. Parental supervision advised for toddlers. Regularly inspect toys; discontinue use if the internal skeleton becomes exposed.

Our Vision & Promise

MnMCutesy is still growing and learning.

Our aim is to continue developing simple, playful tools while listening to feedback from families, schools, and the neurodivergent community along the way.

Ready to explore? Meet the characters → Shop Now
Or stay inspired → Visit the Blog

Thank you for being part of our journey.

MnMCutesy (Trading as MnMCutesy)